Sales & Marketing Development Program

What an opportunity to explore your interests, promote our products and build an amazing career from the ground up.

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Stanley Black & Decker Sales & Marketing Development Program cohort

Grow From the Ground Up

As part of the Sales & Marketing Development Program (SMDP), you’ll join a 100-member team (and hundreds of alumni) that stretches across our Global Tools & Storage organization. You’ll engage with your team through events, training and community outreach, building a professional and personal network.

Our SMDP offers a unique and robust start to your career. You’ll begin as a Stanley Black & Decker sales representative supporting one of our largest retail customers. You’ll develop your selling skills, gain product knowledge, build relationships and implement corporate marketing strategies.

You’ll grow professionally and personally through an extensive training program that includes on-the-job training, instructor-led education and e-learning through our online university. SMDP is a nationwide program providing the opportunity to relocate within the United States.

What’s In Store

SMDP: Take Stock of a Great Opportunity

Stanley Black & Decker Sales & Marketing Development Program cohort

Advanced Learning

This is not a traditional rotational program. We realize you have a unique career path based on your personal interests, skills and abilities. After your sales representative role, you can rotate into a variety of opportunities in sales, early-career management, eCommerce and marketing. We encourage program participants to tackle roles within all functions, rounding out your experiences and developing you as a leader within our organization.

You’re a self-motivated and solutions-oriented individual that’s hungry to learn and develop your skills. You’re adaptable and thrive on change. You’re an effective communicator with a high level of integrity and accountability.

The people of the SMDP are energetic and succeed in a fast-paced environment. They are open-minded to opportunity. They are inclusive and collaborative but also comfortable working independently. Above all, they are career-oriented and share a passion for developing a savvy marketing mindset, building strong business relationships and providing top-notch products and services for those who make the world™.

Stanley Black & Decker Sales & Marketing Development Program cohort
DEWALT branded pickup truck
Stanley Black & Decker Sales & Marketing Development Program cohort at a Habitat for Humanity build

SMDP GivesBack

Causes that matter to you also matter to us.

SMDP GivesBack is a nationwide volunteer initiative focused on giving back to the community and creating a more sustainable world. Whether working up a sweat on Habitat builds or lending a hand at local food banks, SMDP members care about the communities in which they live and work.

Build a Career in Sales & Marketing

This program prepares you for a well-rounded, versatile career. There are many opportunities to advance within the program, and you design your path. Your role as a sales representative tracks as follows:

 

Experience 1

Manage a territory of home improvement stores as a Stanley Black & Decker sales representative.

Gain foundational knowledge needed for success as you build a career in sales and marketing. Learn how to develop key decision-maker relationships, understand the fundamentals of merchandising, and engage with the products, brands and end users that drive our business.

Experience 2 (Choose One)

Be involved in all aspects of training, onboarding, coaching and developing a team.

In this early career management opportunity, you will drive your territory to exceed sales goals by setting strategic direction for your team and partnering with key decision-makers at a regional level.

Enterprise Solutions

Meet the professional end user where they work. Most days you’re in a hard hat and steel-toed boots, visiting job sites, developing relationships and representing Stanley Black & Decker products. The Enterprise team is also instrumental in the market research process for product development.

National Accounts

Partner with National Accounts to execute sales strategies and increase end user demand for Stanley Black & Decker products and services in the industrial and manufacturing space.

Explore opportunities in the Industrial division of Stanley Black & Decker.

  • MAC TOOLS: Professional Automotive Tools
  • LENOX: Industrial Bandsaw Blades and Accessories
  • LISTA & VIDMAR: Storage solutions customized to help maximize productivity

Dive into the digital world and learn about marketing to the online consumer.

Understand how to develop ideas to increase sales and raise product and brand awareness in a growing eCommerce space.

Experience 3 (Choose One)

Immerse in the day-to-day operations of the retail and commercial sales teams.

Create best practices, drive efficiency and develop clear communication on the direction of key initiatives.

Enterprise Solutions

Take your experience from the job site to the boardroom. Build higher-level key decision-maker relationships and develop programs to support larger opportunities for Stanley Black & Decker’s suite of products.

National Accounts

Develop the strategy for our National Industrial Supply Accounts.

Territory Sales

Focus on managing relationships, developing strategic plans and driving sales for key target accounts; supporting Stanley Black & Decker products and promotions.

Account Manager

Learn a broad range of products, users, applications and distributor models to determine what will fit your customer needs. Responsible for driving and managing accounts in the Independent Channel.

Grow within the Industrial division.

  • MAC TOOLS: District Sales Manager
  • LENOX: Territory Sales
  • LISTA & VIDMAR: Territory Sales

Take your experience further.

Explore category management, digital marketing and other roles which will continue to drive commerce sales and Stanley Black & Decker brand awareness.

Brand Marketing

Assist in strategic and creative marketing solutions to connect Stanley Black & Decker brands to their target audience and drive brand awareness.

Channel Marketing

Work closely with sales to develop and execute growth plans through product launches, promotional strategies and merchandising for national retail and commercial accounts.

Product Marketing

Evaluate market landscape, conduct end-user research and assist in setting the product development strategy for today and in the future.

Program Graduate Career Track Opportunities

After you complete the program, you’re on your way to building a long and rewarding career. You’ll continue your career growth in the areas below. All areas are open for exploration and career movement as you progress within the organization. Below are examples of roles:

Represent our suite of brands within the retail, construction or industrial divisions. Typical roles held in these divisions:

  • Account Manager
  • Territory Sales Manager
  • Divisional Sales Manager
  • National Account Manager

Management opportunities stretch across the organization. Strong leaders coach and develop people for success and help their teams create and execute strategies for our customers and organization. Typical roles held in this division:

  • Regional Manager
  • Divisional Sales Manager
  • Regional Vice President
  • Group Channel Manager
  • Group Product Manager
  • Group Brand Manager
  • and many others!

Marketing is divided into three major areas: Channel, Product and Brand, each a critical artery to the success of our products and brands. Marketing provides the flexibility to explore and grow in all three areas. Roles within Marketing include mid-level, senior-level and executive-level positions:

  • Channel Manager
  • Product Manager
  • Brand Strategist

We live in a digital world and Stanley Black & Decker is a leader in the eCommerce space. The eCommerce ecosystem offers the opportunity to gain experience in analytics, strategy and marketing.

One of our philosophies is Lifelong Learning. Bridging your experiences across sales and marketing to develop the talent within the organization is a rewarding path. Roles within this path include:

  • Sales Training Manager
  • National Training Manager
  • Field Sales Training Team

Sound interesting? Let’s connect.

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