David R.

Unimaginable growth and opportunity in a short period of time.

“I joined the brand marketing team as a group media manager and was responsible for the advertising of four major brands: BLACK+DECKER, DEWALT, PORTER-CABLE and BOSTITCH. Within two years, I was managing campaigns for 13 brands, adding STANLEY, CRAFTSMAN, IRWIN, LENOX, PROTO, MAC TOOLS as well as LISTA/VIDMAR/INNERSPACE. I would never have dreamed of working on such an iconic list of accounts in the agency world.”

Making innovation a part of the day-to-day

“During orientation, I thought all of the talk about innovation here was meant for engineers, but it actually applied to every job role here. We are a company obsessed with finding new ways of accomplishing our goals. And with beating our competition to the punch. For the last two years, I have focused my efforts on performance marketing campaigns as a member of Stanley Black & Decker’s eCommerce team. Harkening back to my agency days of direct response advertising and focusing on ads that close the sale. As the world continues to adopt eCommerce in the tool space, I am genuinely excited to help drive Stanley Black & Decker to the forefront of that customer behavior.”

No need to give up excitement for the sake of stability

“I love that I didn’t have to leave behind the tempo and creative aspects of advertising by moving from the agency world to Stanley Black & Decker. If anything, we have assembled some of the best in the industry into our marketing corps. I’ve always been impressed with the pace of business at SBD and the drive to be #1.”